Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signaling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.
Red Bull told The Wall Street Journal last week that it had replaced Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer. Both Kozak and Taylor are said to have pushed for more diversity and inclusion
Taylor had been heading diversity and inclusion efforts with Kozak’s support for several years, according to the report. However, her efforts faced internal opposition when she pushed for the company to promote racial justice, the Journal reported, citing sources familiar with the matter.- reported Fox Business
The firings were a retaliation against efforts by Kozak and Taylor to create internal tension around “diversity issues” and pressure the company into a political direction it didn’t want to take.
Red Bull’s head of global culture marketing, Florian Klaass, who approved a racial slide showing a map labeled with stereotypes is also leaving the company, Business Insider reported. Someone leaked the slide and an internal letter was signed by hundreds of employees criticizing the company’s response to protests against racism, according to the report.
“Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America,” comments Revolver News. “There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.”
“Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person – no matter who they are,” the board told the Journal in a statement. “We want everyone who feels this way to be welcome in Red Bull.”
Many expressed their opposition to the woke cancel culture by extending their support to Red Bull's bold move to shield the private organization from the politics of social justice and political correctness that are threatening an… Click To Tweet
The phrase Get Woke Go Broke! is trending again 😃
Red Bull is owned by 76-year-old billionaire Dietrich Mateschitz who has previously spoken out against political correctness and showed sympathy for Donald Trump.Recommend0 recommendationsPublished in